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feminist ear

one of the things that i consider to be a large part of being a feminist, for me, is to be able to see through, or understand, when sexism crops up in literature or television, or really in any public forum, any medium. a fine example of this is that this morning i was listening to the radio, and there was a CVS ad on; the ad went something like this: "blah blah blah ... CVS pharmacists are obsessed with perfection! blah blah blah ... if you're a mom, you know what we mean." I wish I could remember the complete ad text, because I think in context it made more sense, but that's all I can remember... and I think it's obvious enough. I was immediately sickened that they would completely and totally ascribe childcare to the mother and marginalize the father in such a simple and deceptively innocent statement. I know that some people think it's stupid to get worked up about something so small, but as far as I am concerned, every time that ad airs it sets another brick onto the wall stopping progress in gender politics. Somewhere, someone is hearing that and having their feelings on gender roles reinforced or formed, conciously or subconciously. I suppose some people might not even hear the sexism in that statement; I guess that's exactly why I consider myself a feminist.

Off to write an angry email.

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Comments

lacifer666
Jun. 25th, 2002 12:44 pm (UTC)
Along a related vein (about guys not being encouraged to take paternity, etc)...

http://www.washingtonpost.com/wp-dyn/articles/A38887-2002Jun24.html

greater % of females than males graduating from college these days.
rob_donoghue
Jun. 25th, 2002 04:00 pm (UTC)
Y'know, that may be the funniest article I've read in a very long while. THe complete lack of any sense of irony left me wondering if soemone released a late April 1 story or some such.
snidegrrl
Jun. 26th, 2002 03:59 am (UTC)
Unbelievable!!!

Still, some researchers and college administrators believe that the shifting male-female balance on campus portends a seismic shift in the nation's social norms, with college-educated women having growing problems finding mates of equal educational footing.

If they are JUST NOW noting a seismic shift in social norms, maybe they should WAKE UP. Maybe college-educated women aren't interested so much in finding "mates". Maybe they might have noticed that people are less interested in finding "marriageable" people since the divorce rate is over fifty percent. Maybe this entire article is coming across to me the wrong way, but christ!!

Not to mention... do men somehow need a college degree to be "marriageable"?? Maybe they do, that way they won't need you to take digital pictures so they won't get confused at the grocery store.

*FUME*