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feminist ear

one of the things that i consider to be a large part of being a feminist, for me, is to be able to see through, or understand, when sexism crops up in literature or television, or really in any public forum, any medium. a fine example of this is that this morning i was listening to the radio, and there was a CVS ad on; the ad went something like this: "blah blah blah ... CVS pharmacists are obsessed with perfection! blah blah blah ... if you're a mom, you know what we mean." I wish I could remember the complete ad text, because I think in context it made more sense, but that's all I can remember... and I think it's obvious enough. I was immediately sickened that they would completely and totally ascribe childcare to the mother and marginalize the father in such a simple and deceptively innocent statement. I know that some people think it's stupid to get worked up about something so small, but as far as I am concerned, every time that ad airs it sets another brick onto the wall stopping progress in gender politics. Somewhere, someone is hearing that and having their feelings on gender roles reinforced or formed, conciously or subconciously. I suppose some people might not even hear the sexism in that statement; I guess that's exactly why I consider myself a feminist.

Off to write an angry email.

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Comments

(Anonymous)
Jun. 25th, 2002 11:17 am (UTC)
Oddly Enough
That actually happened to me this year. But it was probably a beer and not coffee. I just assumed the job of doing taxes probably because I'd watched my father do it so many years.

As for kids and their clothes... On the one hand, if your son wants to wear a dress, fine. But kids are also really cruel to each other, and I wonder which is more traumatic for a young child? Being told they can't wear a dress to school? Or being allowed to and watching them get ridiculed or worse?

Shawn
snidegrrl
Jun. 26th, 2002 01:23 am (UTC)
Re: Oddly Enough
See, I would hope that I would bring my son up to understand that he's right and everyone else is wrong.

Wait, maybe that's not such a good idea. :) But seriously, if my hypothetical child wanted to do something that was socially unacceptable, but acceptable to me, I would naturally warn them that other people would not understand, and possibly even be mean about it, but that they shouldn't let that stop them without some thought as to whether what they were doing was actually wrong in any way or going to hurt (or not hurt) someone.

And I would be happy to have my husband do our taxes if I had one. Because I fucking hate taxes. I'd bring him coffee. But I would want to be the one to fix the cars... sometimes things just naturally fall into gender roles for someone, and sometimes they don't.